A Gen Z Manifesto for Tech-Driven Transformation BY Samsung.
“Born to Change” is more than a marketing initiative—it’s a rallying cry for Gen Z. It celebrates the generation's drive to challenge norms, embrace diversity, and leverage technology for positive change. By spotlighting real stories of individuals who use tech to overcome barriers and inspire others, Samsung aligns its brand with the values and aspirations of today’s youth.
Giving voice to this movement, Gen Z icons Manu Gavassi and Gustavo Mioto were featured as cultural ambassadors of the campaign. Their presence brings authenticity and emotional resonance, making the message even more powerful: this generation was born not just to adapt—but to change everything.
ROLE: ACD/CW
